A letter of gratitude to Seth Godin

When I was playing the conversation cards game with a group of friends, The question I got was: Who has had the most significant influence on your life?

My answer was: Seth Godin.

Have I talked about Seth Godin here before? Oh yes, I have!

I started reading his daily blog in 2009, a few years late to his daily blogging practice. A year later, I ordered his currently widely-acclaimed, newly-released-at-the-time book, Linchpin. That was the first book I read by Seth. He has published 21 books.

In 2016, I ordered the Titan book by Seth Godin, a mammoth of a book that was a collectible and included his best-of blog post writings of 2010-2016. This book is still the heaviest thing I ever ordered online. 

One of the coolest stories I have about Seth is that my photo/name is on the inside cover of his book The Marketing Seminar, which was launched in 2018. Seth wrote the book based on his workshop with the same title (TMS for short) that I took part in as soon as he announced it a year before. After he wrote the book, the graduates of the first four cohorts, like me, were offered early-bird copies and were encouraged to post book reviews (which I did but no longer can find). We were included in the book cover as a thank-you for participating in TMS. A marketing genius, isn’t he?

After that, I took many workshops by Seth; The Podcasting Fellowship stands out. I took it twice, once in the summer of 2018 and then in the fall of 2019 because I did not do the work the first time. 

A few weeks later, I took the altMBA workshop with Seth Godin, the best immersive learning experience with Seth and his team of coaches. I graduated from the 35th cohort, the last cohort before COVID-19. 

In February 2020, I was about to meet him. I booked a ticket to Europe to attend his keynote speech, but when COVID hit, the conference got canceled, and I was refunded. 

His book, Your Turn, was one of the most motivational books I have ever read; I gifted a copy to a friend.

I gifted his book The Practice to my creative mastermind group in 2021. 

I loved his gift to the world, Stop Stealing Dreams that I paid someone to translate into Arabic so I would share it with my community. I then had to review the translation to make sure the translator captured what Seth meant, but I didn’t finish that because I found out that it was already translated to Arabic by someone else, so I did not publish it.

I have yet to read Seth’s latest book, The Song of Significance, but I’m sure that based on what I heard in this interview with him by fellow altMBA and podcasting course graduates, I will love it. 

What did Seth teach me?

• He convinced me I have a voice I need to use to express my opinion or make assertions as he says. He told me that our online world means we all have microphones.

• He encouraged me to create my podcast before podcasting became cool here in the Arab world. I launched it in 2020.

• He redefined creativity for me and made me believe I was creative even though I did not paint.

• He redefined what art means. It’s work, done with care, that changes people.

• He defined discipline and generosity for me by writing a daily blog post for nearly 20 years, publishing 21 books, and shipping tens of meaningful projects.

• He made me fall in love with the word Ship; “If it doesn’t ship, it doesn’t count”. Because of you, I am writing. 

Seth, thank you for everything, 

Thank you for the light bulbs, discomfort, and lessons of integrity, respect, and empathy. You taught me how to care about my work and legacy and be an indispensable professional and freelancer.  

I am forever grateful for you and hope to tell you that in person one day.  

A letter of gratitude to Seth Godin

Do you Believe in Writing in Seasons?

Remember when I said I would write four days a week this year?

That has not happened since April, during the holy month of Ramadan specifically, when working hours changed for a month. Then we had a family trip then I focused on using the writing time I had to prepare for my first public habits workshop. Then summer happened. 

 In summer, I stayed up late to spend time with my family member visiting from abroad. I traveled. I went to parties and weddings. This summer was a lot similar to pre-covid times; only my kids got bigger and were not going to daycare/summer camp every morning. This time, they stayed with their grandparents to play with their cousins. So, I did not have to wake up until the last minute possible while I would still make it to work on time. That meant I arrived past my writing time. So I did not write in the summer. 

What gave me so much comfort is that I learned that I can write in seasons and still be a writer. Cheryl Strayed shared this in her fantastic interview on Marie Forleo’s podcast. She mentioned she was a binge writer and shared a story of a Dear Sugar questioner, her famous advice column, who said she could only write once a month when she sends her kids to her mother’s house. Cheryl told her she was still a writer even if she wrote once a month. This answer relieved Marie Forleo, who, like me, admires Seth Godin and his advice that encourages writing daily. Seth and Rohan were, in fact, the main reasons I attempted to write daily last year. 

Lucky me, it’s September again, and schools have been back for almost a week, so I am arriving early to the office. My writing context is back. 

During summer, while the writing space remained the same, the writing time and, with it, the writing habit disappeared. This personal proof aligns with everything I read about habits; the importance of context for keeping them. 

I am so glad I am back.

I recommend you check that interview.

Here is my favorite part:

You know, there were many times for 3 months in a row I wrote every day. But there are also many times for 3 months in a row I didn’t write a word. And what I’ve found is when, like, I make an appointment with myself and I don’t look at each day. I look at the calendar ahead. And it’s been really helpful for me actually also to decide when not to write, because I can look sometimes at my calendar and say, “I’m gonna be really busy for the next month,” or, “I just gave birth to a child,” or, you know, I have to work really hard at this other project because that’s important to me too. And then I just put the writing aside and know that I’m not going to feel bad about it, I’m not gonna get into some sort of shame loop about I haven’t written. I tell myself you’re not going to write now and then you’re going to write then. And then what I do is I make good on that promise. That’s the other piece of it. This isn’t about being, you know, using lazy excuses. It’s not using this methodology in order to not write. It’s actually the opposite. It’s saying this is when I work best or when I can work best.

….One of the most moving comments I got after one of my talks is just during the Q&A afterwards. Somebody had asked me what my writing process was and I said about this binge writing: I don’t write every day and sometimes I write once a month. And this woman came up to me afterwards and she was crying, and she said, “Thank you so much.” She said, “I have always felt like I wasn’t a writer. I’m a single mom, I have 4 kids, and I can write once a month, the day my mom takes my kids. And I think you’re the first person who told me that I can still say that I’m a writer even though I only write once a month.” And I just grabbed her and I was like, “You are absolutely a writer. Because if you write once a month, guess what happens by the end of that year? You’ve written 12 days. And I know you can do a lot of beauty in 12 days. Because I’ve done it too.

How to Become a Writer, According to Cheryl Strayed

Wow.

Do you Believe in Writing in Seasons?

How to not let a new idea ruin your good-enough old ideas

Last month I decided to try batching in recording two to three episodes at once for my podcast in one sitting, especially since the topics were ready due to consistently writing on this blog. Afterward, I thought, I could try batching sessions for editing. 

When it comes to creating podcasts, Michael Hyatt always advocates batching : 

“Batch processing is the grouping of similar tasks that require similar resources in order to streamline their completion.”

Amy Porterfield agreesJohn Lee Dumas swears by it in his interview with Hala Taha, and my consistent content creator friend swears by batching for doing reels. That is why I was so excited to try it.

One month later, however, I created zero podcast episodes instead of the usual target of two. This mishap was a juicy topic in the recent weekly review call with my incredible accountability partner. When she checked- in with me about the reason, my answer-read “excuse”- was: “I did not have enough time for a long recording session.” So, she shared this gem of advice with me: 

“You don’t need to implement a good idea right when you hear about it or think of it or like it.”

She added, “Your normal podcast process worked well enough, and now because you want to try this new “better” process, you halted your good enough process and ended up with nothing to show for it”. 

Aha moment, yes? 

I thanked her so much for turning on the lights for me one more time. I did not realize it was that all-or-nothing mentality again, stopping me from my best work. Therefore, I decided I will try batching soon enough by properly scheduling it and hopefully live the ease it promises of sharing more consistent podcast content. Meanwhile, I will keep my existing process of working on one episode from start to finish.

So there you go; if you get a great idea, write it down and put a date to try it in your reminders app to ensure you wouldn’t forget about it like you are so afraid to. But, don’t stop your good-enough ideas or processes (in my case) until you first try the better idea! Waiting to try a new tool or software or an app or a process for your creative work could turn into a trap for not shipping it to the world. 

I fell for it, but now I know better. You do too.

How to not let a new idea ruin your good-enough old ideas

My Words of the Year 2022

In the previous post, I shared with you why you should set a word for the year. Now I would like to share with you my three words for 2022.

Release:

(Dictionary definition: to set free from restraint, confinement, or servitude, to relieve from something that confines, burdens, or oppresses, to give up in favor of another, to give permission for publication, performance, exhibition, or sale, also: to make available to the public).

I have been using this word for months as a symbol of renewal and starting over whenever a new menstrual cycle begins. This year, I want to use it to remember to:

  • Release feelings of disappointment and sadness through journaling, conversations with close family and friends, and commitment to my spiritual practice.
  • Release beliefs that don’t serve me.
  • Release content consistently on my blog, podcast, and social media.
  • Release attachment to outcome and focus on the process.
  • Release clutter from my home continuously by making it a habit.
  • Respect my monthly menstrual release and plan my schedule accordingly.

Cherish:

(Dictionary definition: to treat with tenderness and affection; to nurture with care; to protect and aid). This word goes beyond focused attention. It’s my family word for this year.

  • It reminds me to enjoy my time with my kids because they will not be this young again, and that time passes by too fast if we’re not mindful.
  • I want to cherish time with our bigger family whenever we’re together. Most of them are in different countries and get together once a year.
  • I want to cherish my kids’ four healthy grandparents, take more photos, and be more present.

Prolific:

(Dictionary definition: marked by abundant inventiveness or productivity).

I’ve always loved this word when used to describe an author or an artist. I, too, want to generate a prolific body of work through committing to my creative writing practice, starting by committing to this blog, which will help me generate podcast episodes and material to teach in other formats.

I am really excited to live my words and live up to them. Wishing you the same.

My Words of the Year 2022

Why should you choose a Word for the Year?

I have been choosing a word of the year since 2019, and I’m not planning to stop. Today I want to encourage you to pick yours. 

The Word of the Year is an exercise where you choose a theme or a priority for you in the new year. It could focus on your inner world, like a feeling you want to experience, or your outer world, like your behavior and choices, or it could be a quality you want to cultivate in yourself. 

This word would help you filter the decisions you make. It would encourage you if/when feel down and remind you of what’s important. It should make you feel alive and inspired. This word should represent an evolution for you. It declares what you want more of in your life. It’s important to remember to choose your word out of self-love, not due to the shame of your past mistakes. 

If you feel inclined, you can pick a mantra instead of a word to guide you throughout the year, just like I did last year, or one main word and two supporting words. 

Ryan Holiday also encouraged us to choose one word of the year in his Daily Stoic Challenge earlier this January. He says:

“What is important is that the word is not chosen for you in retrospect, by the course of events, because you couldn’t decide. You can see what that looks like if you reflect on where we have found ourselves as a culture these last few years. A lot of us have been calling 2021 “abnormal.” 2020 was “unprecedented.” Search 2016 stories on Google and it isn’t long before you run into the phrase “worst year ever.” In this way, every year seems to end up with its own word. The idea … is we choose the word for the year, instead of letting the year choose the word for us after it’s all over.”

The word of the year is the most fun exercise I do every year during goal-setting and my friends agree, and shared this with me: 

My friend Dina said:

I have been applying the word of the year method for 3 years in a row. I like It because it is pretty simple but also sophisticated at the same time. The word of the year sets a momentum and an intentional theme for my year to design my professional and personal objectives around it and keeps me focused.”

My friend Diana said:

Because of you, I picked my word for the year, which was courage, and God oh God, how much that affected me this year, I feel like a different person, mature and confident, so much changed and so much improved. I thank you for that and for your impact on my growth journey.

A quick guide to help you choose your word of the year:

  1. Keep your ears and eyes open to words that catch your attention in songs, quotes, conversations, and books.
  2. Keep collecting favorite words and checking them against your goals of the year.
  3. Check #wordoftheyear hashtag or my latest post on Instagarm.
  4. Your word of the year is not a quick exercise; give it a few days, use time to narrow your list of words to your favorites.
  5. Your word of the year will speak to your heart and provoke powerful feelings in you.
  6. Your word of the year could come to you while walking or driving or right after you wake up. It will find you.
  7. I found out about One Word work by Jon Gordon recently, and it’s pretty interesting, check the resources here.  

When you finally choose your word of the year, share it with your friends! Keep it visible on your desk or on a whiteboard, on your phone, and even on your body as a piece of jewelry, if that’s your thing. 

To stay connected to it, incorporate your word of the year in your weekly/monthly/quarterly reviews using questions like: “How did I live my word —– last week?” 

So, have you picked your word yet?

It’s not too late. Start hunting. 

Why should you choose a Word for the Year?

Insights from my latest creative endeavor

I am writing this post feeling lighter than usual as I finally shipped my latest podcast episode out to the world about women’s productivity according to the 4 seasons of the menstrual cycle. I insisted on publishing it on a Saturday at 9:30 PM, which was too late in the day for anybody to listen, because it was time for this labor of love to take a life of its own and for people to experience it. I, on the other hand, needed to free the space this episode was renting inside me, for a new endeavor and a new week of possibilities.

The creative process behind this episode was very interesting.

I kept wondering why I was not starting, and the answer was the script. Reading, writing and editing the script took 70% of the effort put into this episode. I haven’t recently tracked time I spent working on an episode, but a quick math showed I spent at least 20 hours of hard work on this one. I edited the script too many times that I stopped counting. I recorded 40 minutes and deleted them all at one point. I felt I could study the subject for 2 more months and still not be ready to talk about it, but I persisted and reminded myself that what I learned about it thus far was good enough to be shared.

Hitting “Publish” on this one felt like a sweet relief. I am now ready to move on to the next project.

Indebted to the amazing book Period Power by Maisie Hill for all the knowledge I gained and used in preparing this episode.

Insights from my latest creative endeavor

The more you create the more ideas you get

Although I expected it, taking a break from writing daily here last month did not leave me with so much to say that I couldn’t wait to get back to tell you about it.

Sure, I jotted some ideas here and there, but not the volume you’d think someone on a break would have. Once I ended my break by creating my first Instagram post last week, I started getting ideas on what’s next and how to build on what I shared. It was amazing to feel the creative juice flowing in my veins again. You know the one?

Continue reading “The more you create the more ideas you get”
The more you create the more ideas you get

Perfectionism is misplaced creativity

In his 5-day Beyond Perfect Challenge that ended yesterday, the author Jon Acuff came up with a new definition for perfectionism that I would like to share with you today.

Perfectionism is creativity with misplaced focus on fear instead of hope.

This is how it operates:

  • It avidly tries to protect us from failure and rejection and criticism.
  • It worries we wouldn’t be able to handle them if they take place.
  • It prevents us from starting new habits because then, it believes, we need to commit forever, which is impossible because life will get in the way, so why even start?
  • It complicates our goals to make them more perfect, so they would become unachievable.
  • It does not allow us to finish what we start because then we will need to show what we made to the world and get subjected to the above-mentioned failure or criticism.
  • It makes us imagine what might go wrong, but rarely lets us imagine what if it goes right.
  • It considers any achievement less than 100% as nothing.
  • It compares our beginning to someone else’s middle.
  • It causes us to burn out by believing perfect results are attainable.
  • It makes us focus on outcomes we can’t control rather than our efforts which we can control.
  • It believes in “the hard way or no way”.


This was some of what I learned from the generous information Jon shared in the challenge and from reading his book Finish . He’s offering a course and lifetime access to the challenge here if you are interested.

Perfectionism is misplaced creativity

Professionals Show Up

This morning, in my gratitude journal, I was thankful for many positive interactions I had this week that pushed me to keep going. Having people sending me thank you notes through Instagram and email for what I am doing and sharing is amazing. Knowing that my friend recommended my name for the training I was hired for is a blessing. Seeing the number of downloads of my podcast peaking to new records is encouraging.

We don’t get positive feedback on our life’s work every day. We shouldn’t wait for positive feedback to do what we already committed to do every day. We are professionals. We are also humans, and we will always want more, and that is a recipe for disappointment.

However, when this feedback does come in, we don’t take it for granted. We cherish it and hold it dear and keep it for the rainy days when we feel we can’t go forward. We write about it in our gratitude journals and smile about it.

More importantly, we keep working the next day.

Professionals Show Up

The very special post

I wanted to write this post 2 hours ago, so I started a 30-minute session of focused music on Brain Fm as usual. Few minutes later I paused the music to receive a 15-min call from my friend. Afterwards, as I opened the word document I use to draft my daily posts in, I remembered that a few weeks ago, before my 30-day free trial ended, I used to write on Scrivener software and that they were about to release a brand-new version for windows, the first major update in years, so I went to their website to find that lo and behold it was indeed released, so I paid for the license, downloaded the new shiny software that will absolutely help me write better and fired it up. The software was beautiful.

As I normally did, I hit F11 to use the full screen mode for writing. Unfortunately, the background was dark now and I didn’t’ like it or that I couldn’t change it in options. Therefore, I spent some time looking up the manual to change the background of the composition screen to white, with no success. I had to DuckDuckGo it to find I had to have a JPG image of white to use as my wanted backdrop, so that’s what I did.

Now, I was so ready to write my post.

However, I decided to clean my keyboard first, because I forgot to tell you I spilled some coffee on it yesterday and, although I cleaned it well, the letters D and Z were still sticky.

So here you are, one clean keyboard later, reading how this brilliant post got safely to your browser. It was a long journey of excuses on the way, but I think my writing got better, don’t you think? 🙂

The very special post