When I was playing the conversation cards game with a group of friends, The question I got was: Who has had the most significant influence on your life?

My answer was: Seth Godin.

Have I talked about Seth Godin here before? Oh yes, I have!

I started reading his daily blog in 2009, a few years late to his daily blogging practice. A year later, I ordered his currently widely-acclaimed, newly-released-at-the-time book, Linchpin. That was the first book I read by Seth. He has published 21 books.

In 2016, I ordered the Titan book by Seth Godin, a mammoth of a book that was a collectible and included his best-of blog post writings of 2010-2016. This book is still the heaviest thing I ever ordered online. 

One of the coolest stories I have about Seth is that my photo/name is on the inside cover of his book The Marketing Seminar, which was launched in 2018. Seth wrote the book based on his workshop with the same title (TMS for short) that I took part in as soon as he announced it a year before. After he wrote the book, the graduates of the first four cohorts, like me, were offered early-bird copies and were encouraged to post book reviews (which I did but no longer can find). We were included in the book cover as a thank-you for participating in TMS. A marketing genius, isn’t he?

After that, I took many workshops by Seth; The Podcasting Fellowship stands out. I took it twice, once in the summer of 2018 and then in the fall of 2019 because I did not do the work the first time. 

A few weeks later, I took the altMBA workshop with Seth Godin, the best immersive learning experience with Seth and his team of coaches. I graduated from the 35th cohort, the last cohort before COVID-19. 

In February 2020, I was about to meet him. I booked a ticket to Europe to attend his keynote speech, but when COVID hit, the conference got canceled, and I was refunded. 

His book, Your Turn, was one of the most motivational books I have ever read; I gifted a copy to a friend.

I gifted his book The Practice to my creative mastermind group in 2021. 

I loved his gift to the world, Stop Stealing Dreams that I paid someone to translate into Arabic so I would share it with my community. I then had to review the translation to make sure the translator captured what Seth meant, but I didn’t finish that because I found out that it was already translated to Arabic by someone else, so I did not publish it.

I have yet to read Seth’s latest book, The Song of Significance, but I’m sure that based on what I heard in this interview with him by fellow altMBA and podcasting course graduates, I will love it. 

What did Seth teach me?

• He convinced me I have a voice I need to use to express my opinion or make assertions as he says. He told me that our online world means we all have microphones.

• He encouraged me to create my podcast before podcasting became cool here in the Arab world. I launched it in 2020.

• He redefined creativity for me and made me believe I was creative even though I did not paint.

• He redefined what art means. It’s work, done with care, that changes people.

• He defined discipline and generosity for me by writing a daily blog post for nearly 20 years, publishing 21 books, and shipping tens of meaningful projects.

• He made me fall in love with the word Ship; “If it doesn’t ship, it doesn’t count”. Because of you, I am writing. 

Seth, thank you for everything, 

Thank you for the light bulbs, discomfort, and lessons of integrity, respect, and empathy. You taught me how to care about my work and legacy and be an indispensable professional and freelancer.  

I am forever grateful for you and hope to tell you that in person one day.