What’s it for and Who’s it for?

I seek to improve the degree of clarity in my communications because no one likes to feel confused when they read or listen to something shared with them. Clarity in communication will serve me well in my relationships and also in my work like my podcast and future courses. It is a skill, like any other, that takes practice and requires asking for feedback and implementing small tweaks to improve it.

Two great questions I learned from Seth Godin are:

What is it for? Who is it for?

I can use these questions as filters before writing and sharing an email, a group text or an Instagram caption.

When we ask these questions we will be able to create a clear message that meets the purpose we want to accomplish. I sometimes cancel the whole idea of sending a message when I see that I am only interrupting someone’s day with it and not sharing or adding something valuable.

I invite you to try these questions too. They work super well when designing products and work presentations.

What’s it for and Who’s it for?

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